In 2007, Trambed announced the debut of their innovative truck bed extension system, the TramBed. TramBed is the first truck bed extension system to utilize a patented system of telescoping frame, sealed bearings, adjustable legs and safety locks to deliver a tool that’s heavy duty, easy to use and safer than cantilevered solutions.
I worked with the engineers and directed the camera shots that present the hardware in an active narrative. The color pallette and textured typeface call attention to the tool that gives standard trucks an extra leg up, so to speak. I produced videos introducing the TramBed as well as how-to content that ellaborates on how TramBed is installed and used in the field.