Video Marketing Infographic

Last year, I was introduced to Adobe Character Animator. vLink Solutions was excited to bring to life The Grinch, Charlie Brown, and Frosty the Snowman in an end-of-year video Christmas spectacular. I created the cartoon characters and animated them in a Roger Rabbit like live action/cartoon mash-up.

In January we set out again. Who would pass up the opportunity to create a cartoon for work? A member of vLink’s team, Lucas Freeman, handed me the script for The Mad Science of Video Marketing and this infographic became part of the project.

Through several hours of research and iteration, I designed each section of the infographic with the data. It was a treat to illustrate Dr. Von Haufferstein, who I originally created to be a female mad scientist. She would be more original, but I later concluded a more familiar male mad scientist was in keeping with the thematic elements. 

The Mad Science of Video Marketing infographic

Joe Darnell

Joe is a UI and graphic designer with prior experience as the creative director for three media-based businesses. Joe’s passionate about web design and graphic design with about 15 years of experience in the media industry. Additionally, Joe is the host of the Top Brew and Techtonic podasts, both featured on iTunes.