Closing Out - Behind the Scenes

This is the power of Photoshop, a cameraman, and a creative designer at work. It’s the synthesis of art and design together. It takes technical knowledge and lots of imagination. You have success when you’re ideas thrive inside and outside of the metaphorical box.

Erik Johansson:

I wanted to create a world between outside and inside and somehow let them meet. I had this idea for quite some time now but it was not until this year that I decided to actually make it come to life. I always try to capture as much as possible in camera, it’s much easier to make it look realistic that way. For this piece I decided to have my sisters sheeps as models (Tore, Birgit and Ull-Rik) and I knew that I wanted to shoot the outdoor part of the photo in an real outdoor environment. I just took some wood boards, old paint buckets and an old Elinchrom D-lite flash with a powergenerator to the pretty massive pen where the sheeps live. I was afraid that I wouldn’t get a chance to shoot them but they were very curious what was going out in their other pretty ordinary day. At first looking from a distance but after a while they were running around all over. I got a few nice shots of them and those were the ones I used in the final image.


Joe Darnell

Joe is a UI and graphic designer with prior experience as the creative director for three media-based businesses. Joe’s passionate about web design and graphic design with about 15 years of experience in the media industry. Additionally, Joe is the host of the Top Brew and Techtonic podasts, both featured on iTunes.