I think that one of the more attractive qualities about the Apple Watch is the prestige that comes with it. Stop thinking about the device solely as a tool, because it’s more than that. It is bling, too. It is stylish — more so than the other Apple devices, which are regarded as luxuries among gadgets. The watch tells time, and performs other tasks we can already accomplish with other mobile devices. It’s got to be desirable for reasons other than practicality.
This is one reason that Apple thinks it is intimate to the watch wearer. It is a part of their identity, whether they mean for it or not. If you’re a gal or guy sporting one in 2015, then these things are probably true about you:
- You have enough money to invest in unproven technology, and you will because you’re interested in this emerging category.
- You love Apple, so much so that you trust their pitch about the watch (a pitch they gave you about five months ago).
- You are convinced the first watch will be on par with other Apple products, which are robust most of the time.
- You find no shame in wearing the ‘expensive watch.’ If anything, you will enjoy the attention you get from other people that take notice.
But a reason I’ve left out so far is very personal for me, and why I’ve save it for last. This is, I believe, a significant reason that many geeks will buy the watch in 2015. You can identify with all of the list above whether you’re a geek or not. This other reason is one of my defining nerdy traits.
I simply want the watch because I missed out on the first gen. model of the iMac, iPhone, and iPod.
We don’t like to miss out. Nerds want to see the blockbuster sci-fi films on opening night. We note that we were among the first few thousand people that signed up for Twitter. We are the ones that sleep in lines outside of an Apple Store. We are the people that delve into the Workflow app. We are the niche — that’s growing every day — that want to experience technology as early as possible, because we want to ride the first waves the products make on culture. Because they’re what make this very moment in human history exciting to us.
This is why I want the Apple Watch in 2015. I know that the apps will be less-than exciting, when compared to whatever apps will be doing on watches in 2016 or 2017. The watch may seem gaudy at times, but that will not dampen much of my enthusiasm. I realize that I’ll throw a lot of money at a luxurious timepiece that doesn’t solve a single problem in my life. In my case, I’ll buy the watch because I missed out on the first gen. of the iMac, iPod, and iPhone, and I regret it deeply to this day.
I remember the fun I had with the first gen. iPad. It didn't matter that it was heavy and bulky in one hand, or that the screen was less that easy on sensitive eyes. In April of 2010, it was my opportunity to experience the beginning of a dramatic change in computing, so I relished every moment with my iPad. It was exciting — so exciting that I wouldn’t give up the experience for using the first gen. for anything else.
And I cannot be the only one that feels this way. The nerds like I may not want to admit it (for some angsty self-conscious reasons deep within) but we value the moment that a good product is new to the world; as much, if not more, than other significant milestones in our lives. On a personal level, it means as much to some of us as getting our first job, or that date with a special someone, or even, dare I say, getting our first car.
Because it is personal. It’s one huge reason why the Apple Watch will make many happy customers this year.