Kill the K-Cup

Good morning, Internet. Here’s something to watch during coffee break. Oh, and how are you liking the convenience of that K-Cup? Isn’t it awesome or what…

The point, says Hachey, is to use cinematic tactics to raise awareness of the waste. Consider this startling statistic: In 2013, Keurig Green Mountain produced 8.3 billion K-Cups — enough to circle the Earth 10.5 times. (In 2014, output shot up to 9.8 billion portion packs.)

(Via NPR)

Joe Darnell

Joe is a UI and graphic designer with prior experience as the creative director for three media-based businesses. Joe’s passionate about web design and graphic design with about 15 years of experience in the media industry. Additionally, Joe is the host of the Top Brew and Techtonic podasts, both featured on iTunes.