Dare to be Daring

I enjoyed John Gruber’s XOXO talk, wherein he explained the Daring Fireball business model. If given the opportunity, I would enjoy working as a writer in a similar capacity. Many of us geeky writers would.

Speaking of writers, the Desk App is the new app on the block that has turned our heads — thanks to John Saddington’s delightful developer work on this new text editor. Oh, and it doesn’t hurt that Saddington paid to have his app advertised on Daring Fireball. I say “advertised” but what I mean is, “John paid for Desk to sponsor Daring Fireball, and that’s why we know about his app today.”

Saddington explained in great detail that it pays to sponsor Gruber’s site. I think that many of us kinda knew deep down that it does, but most of us haven’t seen a case study. He also addressed some points we should always keep in mind (which you should read about in detail in his post):

  1. Audience Matters
  2. A Great Product
  3. The Halo Effect
  4. It’s Always a Risk
  5. Timing Matters
  6. Have the Right Attitude
  7. Experiment

I’m always impressed by how often we are absolutely right in our content creation and development approach, yet we don’t have the guts to take action to achieve real success, like John Saddington has. He put his money where it counts. If I could add a #8 to his list, I would say “Commit by Taking Action.” In Saddington’s case, it was forking out a lot of money for the business model he believed in.


Joe Darnell

Joe is a UI and graphic designer with prior experience as the creative director for three media-based businesses. Joe’s passionate about web design and graphic design with about 15 years of experience in the media industry. Additionally, Joe is the host of the Top Brew and Techtonic podasts, both featured on iTunes.