Which is More Important: Reading or Sharing?

Fast Co. Design’s John Brownlee interviewed NewYorker.com’s editor Nicholas Thompson, and the New Yorker’s creative director Wyatt Mitchell:

"We had good data that showed that if people get through a story from beginning to end, they're more likely to talk about it, and therefore more likely to share it," Thompson says. And that means designing a site where everything besides the content fades into the background. Sure, the new NewYorker.com could have gotten more aggressive in a play for ad dollars and social media traffic, but it would have been at the expense of not just readability, but the New Yorker brand itself.


Joe Darnell

Joe is a UI and graphic designer with prior experience as the creative director for three media-based businesses. Joe’s passionate about web design and graphic design with about 15 years of experience in the media industry. Additionally, Joe is the host of the Top Brew and Techtonic podasts, both featured on iTunes.