We are the Creators and Gatekeepers

Several blogs that I know and love are written by people that don’t dig mainstream advertising. These writers, like me, prefer a high quality experience for our readers over the ease of an ad-based cashflow. A user friendly and reader friendly site matters most of all.

Jason Snell, one of my favorite tech writers and podcasters, expressed some concerns managing promotions on his site this week. I, like Jason, feel that in the interest of my site’s goals that it is my job first to write and produce content, but if people like us want to pursue the craftsmanship we love, we have to find an honest way to make a living that’s not always readily apparent. And for people like us, it is difficult to identify what we will and will not stand for on our sites.

I used to have no ads on Intentional Sensibility back when this site was called JosephDarnell.com in 2008. More than a year later, I used Google ads. They didn’t sit well with me as they tend to look for the easiest way to ensnare your attention with gimmicky products that you don’t want or need in the first place. I ditched Google ads after a few months.

I’ve been very happy to display Fusion Ads in the side bar of my site. The ads have not supplied me with a real income, but I would like to think that as I take more time to write and attract people’s interest that the support will pick up steam. I would like to believe that one day I will have a legitimate revenue stream through this site. With hundreds and hundreds if little steps, I intend to get it there.

But as a good rule of thumb, I will never make deals with advertisers or sponsors that serve my readers less than they serve myself. If it doesn’t feel right, then it probably isn’t.

Joe Darnell

Joe is a UI and graphic designer with prior experience as the creative director for three media-based businesses. Joe’s passionate about web design and graphic design with about 15 years of experience in the media industry. Additionally, Joe is the host of the Top Brew and Techtonic podasts, both featured on iTunes.