Huckberry, one of the more refined woodsy clothing companies online, have implemented a clever and enjoyable promotion system. They have sites they sponsor, like The Art of Manliness. Then the writers/makers/spokespeople of those sites’ brands put together their recommendations in a gift guide of Huckberry products. This is in the latest Huckberry e-newsletter:
I often study what I like in a good marketing e-newsletter, and I want to share more of the good design ideas that I discover. This is marketing at some of its best behavior. If you are a fan of any one of these sites, then you are happy to know that Huckberry sponsors them. And since Huckberry and these other sites work so well together, it is more than enjoyable as a loyal customer to see the productive relationship serving the fans so well.
Well, the truth is that The Art of Manliness is the only one of those gift guides that’s not put together by Huckberry. In either case — those by Huckberry and those guides by AoM or some future sponsor colaboration — I like the concept.