Bill Gates Likes Apple Pay

I have wondered what exactly makes Apple Pay needful. Dave Mark answers this best on The Loop, in response to Bill Gates’ opinion of the new service in an interview for Bloomberg. Dave:

The value of Apple Pay is much more than saving you a reach for your credit card. Far more important is Apple Pay’s role in battling fraud, keeping your credit card number out of the top level of the transaction.

And Gates thinks that Apple’s strategic involvement is what will make payment systems like Apple Pay — a wallet that’s not your wallet — widely popular:

“All the platforms, whether it’s Apple’s or Google’s or Microsoft, you’ll see this payment capability get built in. That’s built on industry standard protocols, NFC. And these companies have all participated in getting those going. Apple will help make sure it gets to critical mass for all the devices.”

I knew I liked Apple Pay for the convenience factor. The convenience is just the icing on the cake, though. More of us will benefit from the security features.

Joe Darnell

Joe is a UI and graphic designer with prior experience as the creative director for three media-based businesses. Joe’s passionate about web design and graphic design with about 15 years of experience in the media industry. Additionally, Joe is the host of the Top Brew and Techtonic podasts, both featured on iTunes.