The Unannounced

Here's what Apple didn’t present today:

  • New Beats/Apple joint products
  • Updates to any iPods
  • Updates to any iPads
  • An update to EarPods (wireless or other)

Who am I kidding? Did I think they might? Yes. The devices we saw today are cool and noteworthy, but listening to music and podcasts on EarPods connected to an iPhone is growing old. The watch? From what we saw, there’s no reason to believe it streams your music. It will control playback on your other iDevice, but not carry your library and stream it to wireless earphones or earbuds, like I thought it might.

They still had a lot to showcase. Apple filled up an hour and forty-five minutes of time to properly spotlight the iPhone 6, iPhone 6+, and the Watch. Am I disappointed? No, because Apple is focused and iterative. Even while we chew on Apple’s product announcements, somewhere at Apple headquarters there are developers hard at work on the products we didn’t see. I trust that when they are ready for market they will come.

Joe Darnell

Joe is a UI and graphic designer with prior experience as the creative director for three media-based businesses. Joe’s passionate about web design and graphic design with about 15 years of experience in the media industry. Additionally, Joe is the host of the Top Brew and Techtonic podasts, both featured on iTunes.