Tim Cook Conveys Apple’s Diversity Ideals

Apple rainbow logo

Tim Cook in a public statement on the ‘Inclusion inspires innovation’ webpage:

Our definition of diversity goes far beyond the traditional categories of race, gender, and ethnicity. It includes personal qualities that usually go unmeasured, like sexual orientation, veteran status, and disabilities. Who we are, where we come from, and what we’ve experienced influence the way we perceive issues and solve problems. We believe in celebrating that diversity and investing in it.

Apple is committed to transparency, which is why we are publishing statistics about the race and gender makeup of our company. Let me say up front: As CEO, I’m not satisfied with the numbers on this page. They’re not new to us, and we’ve been working hard for quite some time to improve them. We are making progress, and we’re committed to being as innovative in advancing diversity as we are in developing our products.

People are usually interested in influencing others. We all like to think our worldview is mostly right. The key here is that people with an open mind are susceptible to good and bad life choices. And the people without an open mind are more inclined to assert themselves over you, whether they are in the right or wrong.

Inclusion is a two-edged sword. Be careful how you wield it.


Joe Darnell

Joe is a UI and graphic designer with prior experience as the creative director for three media-based businesses. Joe’s passionate about web design and graphic design with about 15 years of experience in the media industry. Additionally, Joe is the host of the Top Brew and Techtonic podasts, both featured on iTunes.