You could never make me ‘like’ everything on my Facebook home page. Never. Still, in a “What the heck, go for it!” kind of experiment, that’s what Mat Honan did for Wired.
My News Feed took on an entirely new character in a surprisingly short amount of time. After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages.
Likewise, content mills rose to the top. Nearly my entire feed was given over to Upworthy and the Huffington Post. As I went to bed that first night and scrolled through my News Feed, the updates I saw were (in order): Huffington Post, Upworthy, Huffington Post, Upworthy, a Levi’s ad, Space.com, Huffington Post, Upworthy, The Verge, Huffington Post, Space.com, Upworthy, Space.com.
His ridiculous experience goes down hill from there.
What I find all the more discouraging about Facebook is the outcome. Nothing about catering to the system gave Mat a break, or a silver lining to the nauseating flood of nonsense that appeared in his feed, or in his friend’s feeds.
The more you give Facebook, the less of your real activity with friends it has to offer! ∞