Google’s New Anti-Pornography Policy

It should be noted that this isn’t Google’s first action against porn. They recently banned the sale of apps that contain pornographic material from being sold for Glass, and have invested substantially in fighting child porn.

The AdWords policy though—which actually first changed in March—is different.

Their efforts in partnering with law enforcement to find Internet users who exploit children is admirable, but it isn’t a threat to its business model. With this new stand, Google is showing that it is willing to sacrifice a large chunk of constant revenue in order to no longer profit from the proliferation of pornography on the Internet.

Good move, Google.

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Joe Darnell

Joe is a UI and graphic designer with prior experience as the creative director for three media-based businesses. Joe’s passionate about web design and graphic design with about 15 years of experience in the media industry. Additionally, Joe is the host of the Top Brew and Techtonic podasts, both featured on iTunes.