Intangible Organic Apple Design

Oscar Nilsson on Medium:

All these details makes the new Apple UIs slightly tuned for a more organic, skeuomorphic look, which makes it feel more welcoming and friendly than a UI which is closer to 100% digital. Windows phone is perhaps one example of such a purely digital design language.

This is the differentiating design characteristic between the platforms at this time. Apple offers more attention to the details, as well as the long-run experience and delight of the users. But there is an intangible organic quality to it I can’t put my finger on.

(Via The Loop)


Joe Darnell

Joe is a UI and graphic designer with prior experience as the creative director for three media-based businesses. Joe’s passionate about web design and graphic design with about 15 years of experience in the media industry. Additionally, Joe is the host of the Top Brew and Techtonic podasts, both featured on iTunes.