Kevin George writing for NYU Entrepreneurs:
- If someone just doesn’t get it, it’s not their problem; it’s your problem. One of the most frustrating parts of starting a business is talking with someone who just doesn’t get it. They’ll suggest services or connections that aren’t even in your ball park, ask about competitors that you don’t even think are in your space or simply don’t understand what you’re doing. It is incredibly easy to walk away thinking, “They’re stupid,” but really, you are stupid. Not everyone is going to love your product or believe in it, and that’s okay. But, if someone doesn’t understand what you’re doing, it’s not because they’re thick, it’s because you didn’t explain it well. This is something I still continue to work on every day.
I’ve found this to the be case. It doesn’t matter if you’re a geek, artist, coder, podcaster, bookkeeper, or practice any other profession. No one is going to understand you unless you learn the art of explaining yourself and what it is you do. Websites need better communicators. ∞