Let Others Help You

CamMi Pham, Medium:

Consumers understand what they want and how they want it better than any marketer. Did you know that, according to Octoly, user-generated videos are viewed 10 times more than brand-generated videos on YouTube? When seeking information about a particular brand, over half (51%) of Americans trust user-generated content more than the content on the brand website (16%) or media coverage on the brand (14%). It’s important for marketers to open up and seek help from the brand’s community.

/Source

Joe Darnell

Joe is a UI and graphic designer with prior experience as the creative director for three media-based businesses. Joe’s passionate about web design and graphic design with about 15 years of experience in the media industry. Additionally, Joe is the host of the Top Brew and Techtonic podasts, both featured on iTunes.