K-cups and handcrafted coffee are two very different brewing methods, and they have two separate groups that enjoy/support for them. K-cup drinkers love their convenience, and hand-crafters like the quality of their scientifically artistic drinks.
I delve into the opposition between the two and try to be a peacemaker in my piece on the Thrasher Coffee blog. I think that K-cups and artisanal coffee are not the right methods for the drinkers at large. We need to aspire for something economical and high in quality, which Thrasher Coffee stands for. And it’s doable—just not trending. ∞