Most Mac power users have long since drifted away from using iTunes on a regular basis. The app is bloated with features, is slow on many Macs, and lacks the features that so many music lovers are gravitating towards.
Streaming cannot be ignored anymore. Apple has answered streaming, kinda, with iTunes Match. There’s a good possibility that you don’t even know what it is, or that you have never seen it in action. That’s not good for Apple, and it’s a rotten shame it doesn’t serve your interests.
But not all users are interested in streaming. There is still a large base of music lovers that would like to use iTunes, but every time they use it they run into the same shortcomings. All of them point to bloat:
- The App Store for iOS is within iTunes.
- E-books, contacts, podcasts, and so much more is managed on iOS devices through iTunes.
- iOS devices are backed up on your Mac through iTunes.
- Movies, TV shows, and even trailers are managed and viewed in iTunes.
- iTunes U. What the heck…
- Internet Radio is iTunes streaming—available today—circa 2003.
iTunes was a great place to introduce these other features, but the time has come that I and others would love Apple to update iTunes with a focused, modern approach to music. Features that have less to do with music and more to do with reading and watching should have different hubs. They do from the app collection on a new iPhone, so why shouldn’t they have separate spaces on a Mac?
There is good cause to believe that Apple is acquiring Beats Music, and all that comes with it. For good reason, you might imagine how Beats music app would influence the next version of iTunes’ music store and a next generation streaming service.
And knowing how these things work, the books, TV shows, movies, and probably even the app market are not as large as the music market, so they could better serve customers in a store free from music, and vice versa.