Hello there. You must be looking around for something to read, because clearly there isn’t anything interesting to look at on the portfolio site of a graphic designer.
Sigh. I guess I need to try again. And again. To make better design speak for itself.
That’s how most designers I know feel. We quickly wrap ourselves up and identify with the art and professional work we create. And when people gloss over it looking for more captivating materials, we grow impatient with them and bitter about the low impact of our work.
We too want instant gratification. We want you to instantly like us, and our designs.
So we pick ourselves up by the bootstraps and try again—harder the next time—till we make that design that enthralls ourselves and others instantly.
Don’t be this way, if you’re a designer.
This is why most designers are perfectionists, seeking the Holy Grail of great design each and every time we put mouse clicker to Photoshop canvas. We don’t want to let go of any design till everyone loves it as much as we do.
But who will, really? Who will care as much for my child as I do? No one. Naïve designers have convinced themselves that people everywhere have the capacity to love great design at just a glance. As they do.
But the truth is many people do not. But there is one way you can win their affection through great design in the long run. This has been demonstrated the world over, and we designer’s need to acknowledge it.
How design usually impacts the human heart
A new patron of your design work will take a casual glance at it and for a fleeting moment think to themselves yay or nay. Then they’ve almost always started to forget about the art/creation the very next second.
But then they see more of your design work: throughout the web site, book, packaging, or videos you have to offer. They see the reinforcement of the message your product illustrated through color, shapes, illustrations… and the more harmonious and inviting the design is, the more you grab their attention. Now they are focused on the message of your design. They are beginning to grasp what you’re communicating through the pictures, sounds, and feel of your product and brand.
Give them a little more time whilst they study the contents of the company you have designed for. They see your galleries. They read a little ad copy. They watch another video. They check out the beautiful images on the about page. They take notice of the color coordination.
The visitor is starting to get emotional while they like what they see, but even now they don’t know how to articulate what they’re feeling about your design work. They just know they like it.
The Take Away
People need to see attention to design in every facet of a company and product before they will realize its impact. Customers want to like your goods, but they need to see consistency through the content and design of your identity at every turn.
The more consistent you are sharing tasteful works of creativity, and harmoniously matching them with the written and spoken word, along with the high quality products and services, then the power of the good design work takes hold.
It takes time for ideas to take hold of the human heart. No great marriage was made in a heartbeat. The human mind and heart wants to get a better sense of a brand before they will gravitate to it. And that’s why design is the ever important spit-polish that makes a good brand greater.
The more they see of beautiful design work, the more they will appreciate it and be endeared to the maker.