I remember when people were into Blogger. Even then, I saw it as a very maddening platform. As a designer, it would be easy to point at the poorly crafted features and layout of Blogger sites as the major flaws, but the major ones were really in how the platform worked — not how it looked.
This is something I want to write about more: how stuff works. This mattered to Steve Jobs, who once said, “Design isn’t how something looks. Design is how something works.” I agree with this position wholeheartedly.
People blog to communicate. Your site isn’t effective by how it looks, but by how your site works to communicate. What is it working to accomplish? Hopefully, your site is sharing knowledge, art, tools, or discussion with your readers. When you stop writing, the viewers lose interest because the site’s resources starts drying up. It stops working.
The same is true for poorly designed sites based on flawed platforms. The hurdle that most sites face in design is how the design stands in the way of how the site works. Well-designed sites will work much better. We see many cases of this, whether its a simple site like The Sweet Setup, or a professional one from a tech titan, like Apple. Good design makes reading and digesting information from culture at large that much easier.
That’s why your blog platform matters. You need to pick the one that will help you produce a well-designed site that’s paying attention not to how it looks but rather how it works.