Lately I’ve been thinking about podcasts, photo feeds and videos. All of these mediums are well established. The case can be made that video content is the most impactful, and that audio presentations—whether courses or shows or entertainment—work better for many people than written articles.
But the Internet is still unfriendly towards these forms of communication, and consequently their creators, that have skills and assets that have little to do with the written word. Video, picture, and audio content are not search engine optimized. Products in these categories may or may not ever be discovered. There are indirect ways that these mediums benefit from SEO but none of them do directly.
Search engines look at what’s written first. Secondly, they notice what’s fishy from sources that want to rig the system. Thirdly, they look for meta data benchmarks and shared links. For example, the more traffic a video gets the more relevant it appears to be. These algorithms are wayward at best because the search engines don’t know what the content is about or what it’s true value is. The written word is much easier to process, so it is.
You and I both know that search engines favor written content. If your site is mostly a gallery of your drawings and photos then you’re screwed. If you are an indie YouTuber, you will get very little help from Google until you’re discovered by large, influential communities that share and re-share your content till the search engines cannot ignore you.
The system today that is SEO isn’t the ideal. We need new solutions to balance and value all forms of media. If you were wondering where code has room to grow, this is one area that needs attention.