People often wonder if they can buy respect and admiration. It’s sad, but they do. NBN needs help in a big way to stay viable, so they turned to marketing agency BWM Dentsu for help and a new logo that would capture people’s attention.
“The new brand positioning is modern, inspiring and aspirational – it shows how the nbn network will help harness the full potential of everyone in Australia.”
If that money can’t buy inspiration and good will for the company, then… maybe money can’t buy it. Think about it.
“There wasn’t any huge negative feedback on the old brand,” he said. “But about 50 per cent of survey respondents said ‘I don’t have enough information and I’m not hugely inspired.’”
Then the new logo probably will not help. Honestly, It’s a cool logo, but no logo is that influential. Or is it, really, sometimes for large media and communication companies?
Keep in mind that this logo doesn’t come with printed stationary, a website redesign, or a marketing plan. It’s mainly a logo redesign that’s supposed to create a world of change for the brand all on its own. ∞