Hi, I am Joe Darnell. After working in video production, then publishing, I found my desire to focus on graphic design and corporate identity development. I contribute to the branding and marketing projects for a startup incubator in metro Atlanta, Georgia.

This Site

This site is for designers, geeks, Apple enthusiasts, content creators, and you.

This site actually started in 2008, evolving from a personal blog into design and tech content; containing articles, reviews, tutorials, and links about appreciating quality, efficiency, and leading a life that’s mindful of what’s essential and delightful.

It has been a long, enjoyable jounrey to this iteration of my site. Intentional Sensibility was once called Jiving Jackalope. For reasons that are obvious to me now, I switched the name for something that sounds more pragmatic.

JoeDarnell.com is published on Squarespace, my preferred blogging platform.


To get in touch with me, email me.

You should also say hi to me on Twitter.

Follow JoeDarnell.com on Twitter and RSS for just the news and updates to this site.


It’s a podcast I co-host and created with TJ Draper: discussing movie news and reviews of new releases. We have 100+ episodes in the archive, have featured special guests like Dan Benjamin of the 5by5 podcast network and Clark Douglas of WHIE Radio. We think like the audience and discuss movies like there is no tomorrow.


Eric Rauch, Michael Minkoff and I discuss the inner depths of movies—their philosophical and cultural relevance. If you are thoughtful about movies and want more than the shallow tomato meter, this is your show. Subscribe »

I’m working to reboot Movieology’s podcast at this time to give it significant production boosts. The future is bright for this show, and I can’t wait to share it with you.

Thrasher Coffee Co.

I have designed most everything for Thrasher Coffee, a craft roaster in metro Atlanta. At the start of business development, I lead the design of its identity. Occasionally I design packaging and site materials.

Thrasher specializes in freshly roasted coffee subscriptions through the 2% Club. This craft-roast centric service takes all the effort out of finding good beans, regularly ordering them, and getting them in a timely fashion. If you want a fresh supply, Thrasher has your cup of coffee taken care of.

Tool Set

My primary tool is a gorgeous MacBook Pro with 15" Retina display (circa late 2012) and an iPhone 5s in Space Gray with 32 GB. I also have an iPad Air in Space Gray (ooo la-la) with 32 GB. I mostly use the iPad for reading and gaming. The MacBook is my writing and graphic design tool. The iPhone is for pocket computing on the go, of course.

I also carry a pocket knife and an excellent pair of Warby Parker glasses. For external storage, I have a WD My Passport Air. I backup with Time Machine and Backblaze.


I use a collection of iOS and Mac apps to better my writing. Some of my favorites are Byword, MindNode, Simplenote, Evernote, Scrivener, and Day One. Someone famous once said, “With great apps comes great responsibility.” It’s my aim to endlessly explore and improve my workflows and craftsmanship.

As for graphic design, I primarily use Photoshop CS6. Sometimes I’m in Illustrator or InDesign. For podcasting, I use Skype, Call Recorder, and Logic Pro X. I also know my way around Final Cut Pro X and Screenflow (my preferred screencast recorder and editor).