Joseph Darnell logo

Hi, I am Joe Darnell. After working in video production, then publishing, I realized I really should focus on graphic design and corporate identity. I contribute to the branding and marketing projects for a startup incubator in metro Atlanta.

This Site

This site is for perfectionistic designers, productivity geeks, technology pros, content creators, and you.

This site actually started in 2008, evolving from a personal blog into more interesting content; containing articles, reviews, tutorials, and links about appreciating quality, living more efficiently, and leading a simpler, more delightful life.

It has been a long road to this iteration of my site, and one worth traveling. The site was once called Jiving Jackalope, which has been put on the back burner for the time being.

JoeDarnell.com is published on Squarespace, my preferred blogging platform.


To get in touch with me, email me.

You should also bug me on Twitter.

Follow JoeDarnell.com on Twitter and RSS for just the news and updates to this site.


It’s a podcast I co-host and created with TJ Draper: discussing movie news and reviews of new releases and timeless films. We have 100+ episodes in the archive, have featured special guests like Dan Benjamin of the 5by5 podcast network and Clark Douglas of WHIE Radio. We get geeky and discuss movies like there is no tomorrow. Subscribe »


Eric Rauch, Michael Minkoff and I discuss the inner depths of movies—their philosophical and cultural relevance. If you are thoughtful about movies and want more than the fluffy likes and dislikes, this is your show. Subscribe »

I’m working to reboot Movieology’s podcast at this time to give it significant production boosts. The future is bright for this show, and I can’t wait to share it with you.

Thrasher Coffee Co.

I have designed most everything for the craft roast coffee company, Thrasher. I lead the direction of business identity. Together with the team, I’m neck-deep in the site and marketing. I’m also responsible for packaging, postcards, et cetera.

Thrasher specializes in freshly roasted coffee subscriptions through the 2% Club. This craft-roast centric service takes all the effort out of finding good beans, regularly ordering them, and getting them in a timely fashion. Thrasher sends you fresh coffee right when you are ready for more. If you want a fresh supply, Thrasher will have you taken care of with very little effort.

Tool Set

My primary tool is a gorgeous MacBook Pro with 15" Retina display (circa late 2012) and an iPhone 5s in Space Gray with 32 GB. I also have an iPad Air in Space Gray (ooo la-la) with 32 GB. I mostly use the iPad for reading and gaming. The MacBook is my writing and graphic design tool. The iPhone is for pocket computing on the go, of course.

I also carry a pocket knife and an excellent pair of Warby Parker glasses. For external storage, I have a WD My Passport Air.


I use a collection of iOS and Mac apps to better my writing. Some of my favorites are Byword, MindNode, Simplenote, Evernote, Scrivener, and Day One. Someone famous once said, “With great apps comes great responsibility.” It’s my aim to endlessly explore and improve my workflows and craftsmanship.

As for graphic design, I primarily use Photoshop CS6. Sometimes I’m in Illustrator or InDesign. For podcasting, I use Skype, Call Recorder, and Logic Pro X. I also know my way around Final Cut Pro X and Screenflow (my preferred screencast recorder and editor).